Question 1

Challenge →

Accepted Answer

Making local firewood easier to buy and sellThe idea behind Vedgrossisten was simple: create an easier way for customers to buy quality local firewood while giving local producers a better way to reach the market. The challenge was to turn that idea into a clear brand that could communicate trust, simplicity and local value.

Question 2

Insight →

Accepted Answer

A shorter way from forest to fireplaceFirewood is a straightforward product, and the brand needed to feel the same way. Customers want to know what they are buying, where it comes from and how they can get it — without unnecessary complexity.That became an important principle for both the identity and the communication.

Question 3

Approach →

Accepted Answer

Building a simple and recognisable brandHUE developed the brand from the ground up, creating the visual identity, tone of voice and communication around a straightforward idea: making the journey from local producer to customer shorter and easier.The identity was then translated into a digital sales platform, social media content and practical marketing materials, creating one consistent expression across physical and digital touchpoints.

Question 4

Result →

Accepted Answer

One clear brand. One simpler system.Vedgrossisten now has a recognisable identity and a clear platform for connecting local producers, transport and customers.The result is a brand designed to make buying local firewood simpler — while giving the business a consistent foundation for communication, sales and future growth.

HUE creative studio

Project Title

Vedgrossisten

Challenge →

Insight →

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