Question 1

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Accepted Answer

Positioning a Norwegian seafood iconNordic Halibut needed an identity that could reflect the quality of its product better and strengthen its position in the international high-end seafood and fine dining market.

Question 2

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Accepted Answer

The inspiration was already thereRather than creating a visual world disconnected from the product, we looked to the halibut itself and its natural habitat. Its colours, textures, underwater environment and Norwegian origin became the foundation for a more distinctive brand expression.

Question 3

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Accepted Answer

Building a world around the productWe refined the existing identity and developed a complete visual system around it. Deep sea green and warm, natural tones reference the halibut's habitat, while typography, imagery, graphic elements and art direction create a consistent expression across packaging, digital platforms and communication.The result is deliberately restrained and sophisticated, allowing the product and its origin to remain at the centre of the brand.

Question 4

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Accepted Answer

A stronger identity for a global marketThe new identity gives Nordic Halibut a clearer and more distinctive presence across markets and platforms, with a flexible design system that supports both the product's Norwegian origin and its position within high-end dining.The project was recognised internationally as a winner at the DNA Paris Design Awards 2025.

HUE creative studio

Project Title

Nordic Halibut

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